Everyone's heard of using a circle of network contacts to try and get a job or increase sales at a business. But how about using the networking process to find the best doctor, house of worship, stock broker, travel agent, shoe repair store, plumber, or restaurant? Just ask publicity gurus Rick Frishman and Jill Lublin. They will tell you while networking is generally linked with the business world and job search, it actually extends to virtually every facet of lifeeven datingand can have an enormous positive impact!
"Think of networking as a relationship and an extremely valuable marketing tool to help you secure important information about things that are beneficial to you in making life decisions,"says Jill Lublin, international speaker and CEO of the strategic consulting firm Promising Promotion. "Most of us however only practice transaction networking. That means only interacting with people we think we have to, in order to complete the transaction. That doesnt cut it if the goal is to get as much complete and varied information as possible."
"Life is a big network, and either you are in network or you're out of network," says Frishman, the president of Planned Television Arts for 27 years, a leading national public relations firm that handles best-selling authors, celebrities, small businesses, CEO's, and major non-profits. "Just as you want to be connected online in the network of the Internet, you need to develop your network of people for advice, locating vendors, and finding the things that are most important to you. When you just can't afford to pick the wrong person, but lack the time or knowledge to find an expert, you want to call upon your network."
NETWORKING MAGIC: How to Find Connections that Transform your (February 1, 2014; $15.51 Trade Paperback Original, Adams Media) by Rick Frishman and Jill Lublin shows readers how to effectively and efficiently use networking as a tool for quickly reaching professional and personal goals. Networking is the process of building and maintaining relationships. That means developing a team to support efforts that reach your respective goals and those of network team members. It means forging bonds, sharing information, and connecting with people with common objectives and interests who generously give to one another.
For example, when you move into a new community you want to locate the best stores to shop in and find community organizations to join. If your child is interested in joining the local soccer league, you need knowledgeable people to guide you. If you need surgery, you want the best doctor. Should you require legal counsel or financial advice, you don't want to blindly pick someone out of the Yellow Pages. Networking is the best way to go!
Networking applies to all areas of life, including: Friendships Finances Romance Health & Fitness Career Housing Recreation & Travel Hobbies and interests
In other words, "if you do something for me, I'll do something for you." Frishman and Lublin say this unspoken swap of mutual promises underlies networks and keeps them whole. The best networkers are ones giving to others because they sincerely love to give and don't expect to receive anything in return. However, this does not mean that you don't have to give; even the most generous networkers will eventually cease giving when they repeatedly get nothing back.
Experienced networkers contacted by the authors keyed in on several essential requirements for a successful network relationshiptarget the right audience; make a strong first impression; network with people you emulate; talk to everyone you meet; listen intently; be willing to help; become skilled at sensing people's needs; be prepared; find common denominators; be honest, courteous and fair; always have ideas and suggestions to share; be quick to thank people for their assistance; and keep network referrers informed.
The authors remind us: information must remain currentit cannot become stale. To accomplish this, networks must constantly receive an influx of new and relevant information. It is this information that network members take, analyze, and then distribute to those within the network who can make the best use of it.
NETWORKING MAGIC helps anyone get on the inside track to the most lucrative jobs, the top experts, the highest-quality services, and the least expensive products. This is one book that unlocks any door!
"Networking Magic is pure magic, it opened my eyes. A great informative book! I learned tons from it! Finally a great informative book that says it ALL about networking. Destined to become the networker's bible; breezy, easy to read and information packed-I thought I knew networking until I read this amazing book!"
"Networking Magic teaches an important principle: that by connecting with and serving others, you also serve yourself.
As the authors put it, : 'Generosity is the soul of networking.'"
"Networking will change your life... and this book will get you started!"
RICK FRISHMAN, publisher at Morgan James Publishing and Founder of Planned Television Arts (now Media Connect), has been one of the leading book publicist in America for over 36 years. Appearing on hundreds of radio shows and dozens of TV shows nationwide, including Oprah and Fox News. Rick is the coauthor of thirteen books, including national bestsellers Guerrilla Publicity, Where's Your Wow and Guerrilla Marketing for Writers. Go to http://www.rickfrishman.com for more information and to get Rick's Million Dollar Rolodex. JILL LUBLIN is an international speaker on the topics of Radical Influence, Publicity, Networking and referrals. She is the author of 3 Best Selling books including Get Noticed...Get Referral” (McGraw Hill) and co-author of Guerrilla Publicity (Adams Media) and Networking Magic (Morgan James). Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years experience working with over 100,000 people plus national and international media. Jill teaches Crash Course in Publicity as both live events and live webinars and consults and speaks all over the world. Visit publicitycrashcourse.com/freegift and jilllublin.com
Publication Data: NETWORKING MAGIC: How to Find Connections that Transform your Life
by Rick Frishman & Jill Lublin;
Paperback: 180 pages
Publisher: Morgan James Publishing (February 1, 2014)